Strategic Brand Management Building Measuring And Managing Brand Equity

  • Title: Strategic Brand Management : Building, Measuring, And Managing Brand Equity
  • Author: Kevin Lane Keller
  • ISBN: 9332542201
  • Page: 158
  • Format:
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    • ✓ Strategic Brand Management : Building, Measuring, And Managing Brand Equity || ☆ PDF Read by Ì Kevin Lane Keller
      158 Kevin Lane Keller
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      Posted by:Kevin Lane Keller
      Published :2019-04-17T07:53:22+00:00

    About "Kevin Lane Keller"

    1. Kevin Lane Keller

      Kevin Lane Keller Is a well-known author, some of his books are a fascination for readers like in the Strategic Brand Management : Building, Measuring, And Managing Brand Equity book, this is one of the most wanted Kevin Lane Keller author readers around the world.

    345 thoughts on “Strategic Brand Management : Building, Measuring, And Managing Brand Equity”

    1. A good book yet a bit not organized well many times a topic starts in one chapter to be continued in another chapter which is a bit disturbing and confusing.


    2. I purchased this as a required textbook for a Strategic Marketing course. In that regards it's perfect in that I have assigned readings from it, each week. It is not at all inspiring, dry in places, and some of the examples could be updated. For instance, their example regarding Apple is a great description of the company's brand associations and positioning of 10 years ago (the book still refers to them as Apple Computer) and makes no mention of any of the brand development that firm has und [...]


    3. The one marketing book that I wish I would've bought instead of renting. It had such great material in it that I would honestly probably read some of it on my own just because. There's great cases within the book to show actual examples and makes things very easy to understand!



    4. This was required reading for me. I found this book to be dry much of the time, though loaded with interesting facts. What bothered me the. Out we're the amount of typos found within the text. It's a nit picky thing, but it bugged me nonetheless.



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